You Are Awesome!
We’re superpsyched to learn more about your business and show you how Lately can help.
Lately is a Marketing Dashboard that pulls together content scheduling, publishing, task management, analytics and more, in one place. Because together is waaaaaaaay better. Go team!Start a Free Trial
As a former marketing agency owner, our CEO, Kate, initially created the idea for Lately out of spreadsheets for then-client, Walmart. Well, not just Walmart. It was a partnership between Walmart, United Way Worldwide, National Disability Institute, and tens of thousands of local, small business and nonprofit affiliates who were all using her spreadsheet system – because they all had the same problems: a lack of coordination, widespread redundancies, no visibility and no organization. With Kate’s spreadsheet system, they achieved a 130%, three year, year-over-year ROI.
In fact, Kate found similar success with all of her clients, regardless of industry or company size. So, along with one heck of a superhero team, she created Lately to organize the mess, automate repetitive processes and eliminate the "overwhelming" feeling that every marketer she'd ever met had complained about.
Lately helps humans write better marketing content in collaboration with artificial intelligence and software automation. We also give them confidence, stress-relief, time-savings and the satisfaction of marketing process organization through centralized software.
Leading by example, as marketers, is core to our product and our belief. We therefore celebrate authenticity in marketing communications and work to educate our customers on the benefits of human-to-human messaging; for us, authenticity means goofy, casual, jargon-free, respectful, funny, direct and, above all, empathy.
Lately is a community. We see ourselves as an extension of our customers' marketing teams and we prioritize relatability and listening so they see us as not software but humans. We actively try to get to know each and every one of them and make ourselves available for them to get to know us.
Most important, and again, leading by example, we emphasize these beliefs internally, as well. Authenticity through honesty, collaboration, productive dialogue and a genuine desire to solve problems together is our lifeblood. As we are a community to our customers, we are also a community to ourselves; we recognize the magnitude of the journey we're on and rely upon each other to both acknowledge successes and work through challenges.
Together, in partnership with our customers, we aim to grow Lately into marketing software that humans truly love.