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(New York, N.Y. – May 9, 2018) – Lately, the first self-service SaaS platform for collaborative marketing management, announced today its Series Seed II Round closed on March 20, 2018 and raised $750,000, bringing the total raised so far to $2.2 million. The oversubscribed round was led by Joanne Wilson, who has now joined Lately as a board member.
The news puts Lately, founded by Kate Bradley Chernis, firmly at the forefront of female-founded tech startups, which attracted only 2% of venture capital dollars in 2017, according to Fortune Magazine.
Harvard Business School Alumni Angels of New York invested again, as did the majority of Lately’s major investors, notably Robert McCausland (chairman of the board) and Peter Schweinfurth (board member and member of Harvard Business School Alumni Angels of New York), Jamie Propp, Isaac Oates (CEO of Justworks), Alan Chung and Marc and Lynn Wunderman, first family of the Wunderman Agency – one of the largest marketing agencies in the world. Notable new investors include Adam Gross of AG Corporate Partners, Jonathan Washburn, co-CEO at Ampology LLC, Adam Cohen, Founder of Covenant Review and of its holding company, Fulcrum Financial Data and Jerry Neumann, Venture Investor at Neu Venture Capital.
Lately also announced it was one of ten female-cofounded startups selected from over a hundred applicants by SAP for its inaugural SAP.iO Foundry in New York. With only 17% of tech startups having one female founder, SAP.iO Foundry is a global network of top-tier startup programs, including accelerators, developed in partnership with Techstars with a particular aim to help female-led startups build innovative software and deliver high value for customers. According to SAP.iO Foundry New York Vice President Vanessa Liu, SAP “tackle[s] this disparity head on — with a program that will provide deep support for female founders from the entire SAP ecosystem to lift up their businesses and create the path to hockey stick growth.”
Chernis was also Keynote Speaker at the recent Our New World Conference: Inspiring, Successful Female Tech Entrepreneurs, in Carmel, NY, a guest panelist at Brooklyn Bridge Ventures' Pre-Series A Off-Site, a featured guest on Extraordinary Women Radio and Microsoft’s new podcast “Series A.”
Lately automatically turns longform content into dozens of pre-hashtagged and pre-shortlinked social media posts so marketers can instantly repurpose blogs, press releases, newsletters, white papers and video and audio transcripts. Lately then automatically organizes this content into a marketing dashboard alongside multi-channel social media scheduling and bulk publishing, task management, marketing calendaring, RSS feed management, analytics, reporting and more - from a single login.
Each year, according to IBM, marketers waste upwards of $83 Billion by failing to organize, consolidate and streamline their fundamental marketing processes common to every business regardless of industry or size. Lately is the first self-service SaaS platform that centralizes these processes into a single dashboard, pulling back the “black curtain” of marketing so anyone – from CMOs to nonprofits to 30 million U.S. small business owners – can understand and execute all their marketing in one place at an affordable price point.
Lately is also a 2017 graduate of Grand Central Tech, a 2015 graduate of the Entrepreneurs Roundtable Accelerator (ERA), as well as a recipient of a $355,000 Microsoft grant, a $24,000 IBM grant and a $12,000 Stripe grant.