YOUR MARKETING CONSISTENCY SCORE

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Just from your URL, we automatically pulled together the keywords, namespaces, messaging and design across your website homepage and social media profiles.

Search Words

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Search Words

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Namespaces

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Messaging

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Design

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Namespaces

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Messaging

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Design

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Workin’ our magic...

Rats.

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Rats.

We found your website, but it doesn't appear you have any search words yet or social profiles on your homepage so we don't have anything to show you!

Placing your Social Media Profile links prominently on your Website Homepage helps customers connect with you more easily, increases Rank Results and let’s Lately automate an otherwise tiresome manual task. Please try another site or check back again soon!

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Search Words

Rats. We couldn’t find any Search Words for your website. This could be because your website’s so new that no one’s searched for it yet or because our scan speed was so fast we caught ye mighty search engines off guard (it happens). Refreshing the page should fix the latter.

Search Words

Search Words, Search Frequency and Rank Result

Consistent Key Messaging helps search engines and customers find you faster and more easily.

Search Words are the words customers use to search for your company in a search engine, like Google or Bing. Search engine algorithms tie these words to the copy of your company’s web pages, so they should reflect the Key Messaging that defines, differentiates and clearly communicates the services and Value Proposition your company provides. We pull your Search Words from Google.

Do your company's top Search Words reflect your Key Messaging?

Top Search Words and Landing Links
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    Freq: {{sr.avgvol}}

    Rank: {{sr.pos}}

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Namespaces

Namespace Titles and URLs

Consistent naming conventions and vanity URLs communicate stability and help prevent customer confusion.

Namespace Titles are the real-world name of your company used on your website and on your social media profiles. Namespace URLs are the uniquely branded links for those channels. Unifying your company’s Namespace Titles and URLs so that they are exactly the same across all your channels triggers search engine algorithms to rank your company higher in a search and communicates stability and dependable service to customers.

Are your company's Namespace Titles the same? Are your company's Namespace URLs the same?

Namespace Titles Namespace URLs

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{{vm.facebook.name}}

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{{vm.pinterest.name}}

{{vm.linkedin.name | limitTo:'60'}}

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Messaging

Website Homepage and Social Media Profile Messaging

Consistent messaging builds trust and influences what search engines show customers first.

Search engines heavily weight the text on your company’s Website Homepage and on your Social Media Profiles, otherwise known as Foundational Messaging. On your Website Homepage, this text is called the Markup Metadata and Header Tags. On your Social Media Profiles, it’s the text you were originally prompted to fill out when you created your social media account. The more your messaging is unified throughout your Website Homepage and Social Media Profiles, the higher you rank in a search.

Is your company's Foundational Messaging unified? Do you have missing fields?

Foundational Messaging
Meta Description

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First Header

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Keywords

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First Paragraph

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About

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Mission

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URL

{{vm.facebook.website}}

Story

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Bio

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Username

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URL

{{vm.twitter.website}}

Location

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Description

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Website

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Handle

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Tagline

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Website

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Introduction

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Rating

Rated {{vm.yelp.rating}} stars from {{vm.yelp.reviewCount}} reviews.

Bio

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Handle

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Linked Website

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Design

Color Codes, Social Media Profile Logos and Banners

Consistent design signals professionalism and quality and increases brand-recognition and customer confidence.

Hex and RGB codes are the alphanumeric codes used to describe your company's logo and design colors on a computer screen. Social Media Profile Logos and Banners are the graphics you were originally prompted to upload when you created your social media account. Because consistent graphic design helps customers recognize your business and discern you from the competition, consistently repeating logos, colors and images across all your channels also helps build trust and prevent customer confusion.

Is your company’s visual branding consistent across all your channels?

Company Colors, Hex and RGB Codes

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Social Media Profile Logos and Banners

What Should I Do Next?

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The {{handle | capitalize }} link on your Website Homepage doesn’t point to your company's unique Social Media Profile username but instead to www.{{handle}}.com. Be sure to include your company's Facebook vanity URL prominently on your Website Homepage to increase search engine rank results and prevent customer confusion.

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Ready to See More Lately?

Because Lately also automatically wrangles together social media content creation, scheduling, publishing, analytics, task management, marketing calendars and more – across all your channels.

With Lately, your marketing will be more consistent and effective automatically. Plus, you'll get the superpower of a big-shot marketing agency for a zillionth of the cost.

With Lately, your marketing will be more consistent and effective automatically. Plus, you'll get the superpower of organized sanity without the drain on your human resource.

Request a Demo